Welcome to my online portfolio!

An absorbed interest in visual communication, psychology and innovation has led me to explore and develop multi-disciplines within
creative and enterprising fields, leading to a path over time from a junior creative, design & seo executive, user experience designer, innovation consultant, to my current stance as a freelance web designer & user experience consultant (through Episenta).

A passion for unearthing new ideas & possibilities, along with a natural desire to learn and grow, has enabled and liberated me to travel around the world, taking on and adapting to new challenges, whilst gaining inspiration and knowledge along the way. It's subsequently helped fuel some personal projects, including a travel website (Travelspired), a social idea platform (Healinno), as well as leading to teaching English abroad.

Experience & Education and life...

Learn More About Travelsprired Learn More About TEFL Course Learn More About Healinno Learn More About Freelance Web Designer Role Learn More About Innovation Consultant Role The Travelling Story Learn More About Episenta Design Learn More About Design Thinking Role Learn More About User Experience Role Find About More Learn More About Junior Creative Role The Psychology Story Find Out More Find Out More The Music Story The Writing Story Learn More About Design & SEO Role Design Awards

To see some selected work please browse through the site for example, the stories please select the anchor link


Please feel free to contact Rich Williams for any
design or user experience work you may require, or
any other enquiry on:

Phone Rich
   +61 415 113727


Design & Software Skills:

Design & Software Skills

Knowledge & Experience Level:

Knowledge & Experience Level

Experience (Detailed)

Freelance Design Consultant

I worked with small, local businesses, advising them to think more innovatively, in order to aid their business growth, whilst helping to build their brand & online presence through design & online marketing practices.

• Designing Print & Web material (Websites & CMS, Magazine Layouts & Flyers, Concept Development, Copywriting, Corporate Id) • Online Marketing (SEM, Social Media, PPC Adwords, Email Newsletters, Local SEO) • Sourcing clients through self-marketing, and liaising with clients during projects • Creating design proposals & developing concepts through from start to nish • Negotiating fees, managing accounts, invoicing clients & other administrative tasks • Solving problems, working under pressure, organising workow & meeting deadlines • Promoting innovative thinking • Outsourcing to programmers & copywriters, briefing & overseeing work, project managing

Innovation Consultant

Aimed to help companies, brands and non-profits create new ideas that can lead to new product & service discoveries, that inturn can benefit or enrich their customers experience and relationship with them. This was achieved through engaging the customers to become associated with the product, service or brand, through understanding their core values, needs and wants. Providing design solutions via carrying out UX methods and techniques, creative design thinking, and trend research analysis.

• Analysing the clients business needs, goals and desires • Aiding clients to think innovatively and add design thinking to their organisation • Undertaking research into competition, target audience, and performing trend research, analysing demographics • Liaising with clients and team about what design solutions could be installed • Innovating creative solutions, and devising branding strategies, through critical thinking, problem solving & brand management • Utilising technology to improve user experience

Creative Designer

Worked for a small, independent Design / Ad Agency, which allowed the opportunity to be hands-on in a variety of commercial advertising, identity & branding projects. • Conceptual thinking of new & original ideas for campaigns • Designing full range of cross-board design material • Liaising with clients, present creative work for approval • Collaborating with team & devising ad campaigns to meet clients brief & budget • Adhering to budget, time and feasibility constraints • Managing accounts & performing admin tasks

Bar Supervisor - Native State 2006

• managing day-to-day operation including training & managing bar sta, performing stock control / ordering, undertaking cash up duties, organising promotions, working under pressure, customer service, cash handling, stock replenishment, mixing drinks & various cocktails, general cleaning.

Admin & IT

• data entry for new parts system & customer database, going through account auditing for end of year audits, calculating stas bacs payments & invoices, using Word & Excel on daily basis for spreadsheets and documents, proofreading, contacting existing clients to update catalogue details, organising les, writing & sending o letters, daily banking tasks, fast typing, managing cash, email marketing using Constant Contact, running mailmerge campaigns, designing forms and promotional material for marketing purposes, customer service on a daily basis

Other Experience

Over time I’ve also held various temporary positions, which include: telesales roles, bartending, labouring & removal work, and farm hand & tractor driving experience